Founder at Panadvert
John Giannatos is the founder at Panadvert, providing online marketing services to hotel chains and 5 star hotels. John holds a Master's in Social Psychology and in Behavioral Science from the McGill university in Canada. He Started his career in political communication and before the age of 30, he had already worked in the campaign of the leaders of two different countries. Through Panadvert he worked as a consultant in online marketing at world-class technology companies and e-commerce in 8 different countries and he is specialized in «performance marketing». Considered one of the pioneers of the theory of «dynamic budget allocation» he applied it to e-commerce companies in Europe and Silicon Valley since the beginning of 2000. He is also the designer of the ROI Manager, a tool that personalizes hotel campaigns.